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Social media engagement metrics (likes, comments, and shares).

Conversion rates for social media campaigns and advertisements.

Brand health metrics (sentiment analysis and social media mentions).

Social media referral traffic and website visits.Customer retention and loyalty through social media engagement.Awareness metrics (Impressions, awareness and reach of social media content).Customer satisfaction and feedback collected through social media.Let’s dig deeper into what each of these metrics categories can do for your strategy and business, and related metrics in each category to consider prioritizing. These are the metrics they indicated were being weighed more heavily this year. In a Q2 2023 Sprout pulse survey of 255 social marketers, we asked how much marketers are weighing certain metrics in 2023 vs. But the metrics social pros are focusing on can help guide where to focus your efforts. Your social media goals determine which metrics matter to you. 10 types of social media metrics marketers are prioritizing more To keep an agile strategy and uncover insights that feed your entire organization, social media measurement isn’t a nice-to-have-it’s a must. It also helps you clearly illustrate the value of social and your ROI-which is one of the greatest challenges for social media teams, according to The Sprout Social Index™. So much so that, according to The 2023 State of Social Media report, over half of business leaders say that social media data and insights currently inform their company’s business strategy. Social media data is business intelligence that informs brand health, competitive standing and ideal performance benchmarks. Measuring social media metrics has implications that extend far beyond social. Social media metrics are points of data essential to tracking the performance of your social channels, content, strategy and the impact it all has on your business goals.

What are social media metrics and why should you track them? In this article, we’ll walk through some of the key metrics social teams are focusing on now, and how to break down silos with your social media analytics and reporting strategy. Just as social media is constantly in flux, so too are the metrics that prove to be most important in your larger strategy. And the social media metrics that will be crucial to your strategy and reporting will depend on your brand, business goals and strategy.

Marketers must depend on a healthy blend of multiple metrics to illustrate how social media impacts the entire business. There’s no one “magic” metric to measure. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life.

Social media involves the ultimate balancing act of the creative and the analytical.

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